Brand Naming and Design for a Conversational AI Product

A conversational AI tool for recruiters to reduce their workload of screening and dive into meetings with only relevant candidates — the product needed a name, identity and communication to help businesses see its value in the HR space and get interested.

Project OKRs

Naming a validated product. Strategic brand name and visual personality design.

‍Product pitch and vocabulary. Translated to a product website.

From Call-o-mation to Rootle

The product was tested with early clients (as call-o-mation) for validation and refinement. After the desired performance, a need for making it market-ready got us in the picture. We worked on naming the product over three weeks with a strategic approach to align with the business vision.

The name sounded young to the stakeholders, without sounding like a company's name — which was a strategic call.

Brand Design and Storytelling

A clean, playful brand identity with a business voice. We defined the umbrella story, broad brand guidelines and worked with the in-house team to design a product website.

Visual design direction developed with the in-house team.

Ready for Business in Eight Weeks.

The naming took some time since we evaluated the shortlisted options for SEO, social handles and other potential usage before locking it. A clear vocabulary and brand language helped the team talk about the product during pitches and for cold emails.