A curious mind? That makes two of us.

It is an agent (not an agency) to help your in-house teams, or build a new team or function within the org. We design systems and processes that inspire a creative culture and care for customers across touch-points. Customer experience is not just about being good to your end-users — it is about the recall, delight and the ability to retain users in the long run. This is a continuous process and we support your operations in making that practice come to life.

The engagement model can be structured based on the org's inclination to collaborate as a retainer, consultant or stakeholder model. We prefer to work with funded/validated startups, medium to large enterprises to maximise impact and bring a system-led process to the product/service operations.

We are a stakeholder with you in your business. We engage with organisations to help them set up new products or verticals — sharpen new or existing offerings to take the business to the market and operationalise their learnings.

Yes, we love helping businesses bring new products/service to life. It can be a new vertical for your existing business. Or a new product/service company.

For business owners and leaders, if you observe your competition to have better sales, customer engagement and overall performance because they have a better brand perception or service experience— you know what your operations are missing. Alternately, you are a business leader invested in design as a valuable skill for the Org and seek champions to implement — Fruitfly is your partner. schedule a session

Once systems and processes are defined, documentation for the operational team and workshops are planned to prepare for handoff. The idea is that the Org should be able to use, implement and operate using the defined systems; and build on them with time for a few years.