Fruitfly Design: Services

Let’s define a model, tailor-made to your team and goals.

UX Strategy & Design

Analyse and refine your UX maturity as an Org with systems that support intentional decision-making.

Service Blueprint & Design

Define operational systems with a cross-functional approach to deliver an experience hard to miss.

Brand Strategy & Marketing

Think unlike your industry peers to tell a story that sticks, from the brand name to product positioning.

Design Audit

A systems approach to map quality of the output, business promise and its delivery, customer experience and its recall value.

UX Strategy & Design

Analyse and refine UX across stages of the product.

Helping in-house teams see the product value with clarity, and craft it by design.

From Idea to MVP

Discover and define the key value proposition that forms the base for business. Build a lean prototype that works as a scaffolding to build and evolve the product.

Focus on the Key Differentiator

Refine the existing product to stand out, apply data-driven learnings and map mental models for greater adoption and recall.

What we do together

Make the product stand out.

Hands-on craft with:

UX Strategy

Information Architecture

Wireframing

Visual Design Direction

Design Management

Product Storytelling

"...candid thoughts & questions helped bring perspective and it helped to align the direction that the UX team had to take"

— Arvind K, VP-Engineering & Solutions (Azilen Technologies)

Explore Case Studies

Service Blueprint & Design

Let's deliver a coherent product-service experience.

Define service ops to align and deliver a quality customer experience that inspires brand recall.

Define the Service Concept

Map the strategic intent with customer needs, benefits and the delivery experience across interaction stages. Implement an agile prototype to test and refine through customer feedback loops.

Focus on Service Refinement

Mindfully craft a service experience that defines key moments, and system for execution. Achieve greater customer retention, service adoption and recall by design.

What we do together

Make the total experience (TXD) awesome!

Hands-on craft with:

Service Blueprint

Implementation Prototype

Service Artefacts

Service Storytelling

Service Ops Canvas

Micro Experience Design

"...delivered precisely what we had in mind and filled the gap in our product launch."

— Shreya S, CEO (Intellica.ai)

Explore Case Studies

Brand Strategy & Marketing

System-led brand design, from naming to business storytelling.

Forming the umbrella strategy to mobilise teams for aligned sales and marketing communication.

Birth of a New Business

Brand naming with a strategic vision for the brand, its recall and personality. Define the brand architecture mapped to business offering and define the key story.

Brand Maturity to Creative Direction

A holistic exercise to define the business vision, umbrella story and creative concepts that work across sales and social channels. Mobilising in-house teams to implement the long-term and short-term goals with quality execution.

What we do together

Craft a brand with an EQ to thrive.

Hands-on craft with:

Brand Naming

Creative Strategy

Brand Communication

Visual Design Direction

Design Management

Brand Marketing Strategy

Let's talk.

"...an ideal sparring partner who helped fine-tune our own understanding of the product attributes and projecting it towards the consumers..."

Srinivas R, Head of Ops (Political Think Tank)

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Design Audit

Action points for better business outcomes by design.

Audit Report and Presentation

The audit applies a systems thinking approach to map quality of the output, business promise and its delivery, customer experience and opportunities for refinement.

Let’s define a model, tailor-made to your team and goals.

UX Strategy & Design

Service Blueprint & Design

Brand Strategy & Marketing

Design Audit