Why on earth are we called Fruitfly Design?

A lot of people asked. So, we thought of putting it out there.

Fruit flies are more fun and fierce than we know. Here are a few favourites on why it is said*— "Be like fruit fly."

Ability to see things in different ways.

Known for their keen vision and insight, fruit flies have one of the sharpest eyes in the animal kingdom. With an ability to see and assess a situation in its entirety, their eyes see and sense a lot more than ordinarily possible.

Survive and thrive in the harshest environments.

Fruit flies symbolize survival with their capacity to use resources, even with what is seemingly invaluable or even waste. A symbol of transformation, holding power to break down complex compounds and organisms.

Support a critical human cause.

An evolutionary biologist, Thomas Hunt Morgan, started the tradition by using a mutant strain of the fruit fly to study heredity (science lesson alert!). His work was vital in establishing the field of genetics — and in elevating Drosophila (fruit fly) to laboratory stardom. It also earned Morgan the Nobel in 1933. Little known in the 1970s that "genetics could be a tool to understand life." The fly provides a window into topics such as circadian rhythm, drug addiction, Parkinson's disease, Alzheimer's disease, and diabetes.

So some respect, please, for the glorious Drosophila, aka fruit fly. In a nutshell (or nut-sheel), Fruitfly believes in adding fresh perspective, optimising and thriving with limited resources — breaking down complex problems and supporting a greater cause through business.
Here are some citations, so you know that the information has a source.

An interpreted voice of Thomas Morgan Hunt sharing about the "Fly" Lab. Thomas Morgan first used milk bottles to grow his fly cultures.

Princeton: Hate those pesky fruit flies? Think again?

Northern Express: Fruit flies, as one of the northern Michigan expert has discovered, they're a lot like us.

Drosophila Melanogaster: The good old Wiki.

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